Engaging Customer Relationships

 It has been known for several years now that the most powerful online call-to-action is the play button, and it has been known for far longer that people have an instinctive desire for personalization.

Are you tempted by the  “Do Not Push” button? 

Coupling engaging videos that that provide actionable feedback, reviews, and personal vlogging has become the most powerful and effective way to build lasting customer relationships. 

Statistical Evidence

There are also two subtle factors contributing to the appeal of engaging videos, the first being that it imparts some measure of control to the user because he/she is actually involved in its production. Secondarily, and in a more practical light, it can have the effect of avoiding endless browsing and searches because content is personalized for you.

Statistics bear this out in spades. Companies using personalized video on their landing pages have enjoyed an impressive 80% increase in conversions over any previous strategies used. In addition, research has shown that consumers are approximately 75% more likely to make a purchase after having viewed a video, so the obvious takeaway from these two facts is that consumers should be presented with a personalized video to help nudge them along in the purchasing cycle.

Personalized Video Marketing

To start the process, a kind of template video has to be prepared, either through your own production company or by using the services of a professional video production team. This video would be comprised of content which presents your basic marketing message for the current campaign, and which is intended to either provide useful information to a target audience (an ‘explainer’ video), or one which in some way features important information about company branding, products, or services.

During the making of this template video, personalization tokens are inserted at spots where references can be made to specific users. Having already collected data about prospects, such as name, address, personal preferences, etc. the actual data can then be plugged into each of the matching token areas in the video. A software program will be necessary to do this, but there are several very good ones already on the market. 

The last step in the process is to then conduct an email broadcast, which sends out hundreds or thousands of emails with embedded personalized videos that will encourage recipients to take some action, leading them to an initial relationship or a stronger one, with your company. Since you launched the campaign via your own resources, it will be very easy to monitor and evaluate the success of the program, and to make any tweaks which might increase its effectiveness for the next iteration.

Marketing Education

You and everyone in your company can learn all about up-to-the-minute trends and techniques in marketing by taking advantage of the online InnTier Learning Management Solution, a process that puts you in full control of the king of learning experience you want for your employees. You can also have a completely customizable learning experience that can be used as the central component of your on-boarding experience for new employees anywhere in the country. Delivered completely via the cloud, you can develop your own continuing education management program all in one location. Contact us at InnTier to start your learning journey.

Client Engagement

It has been known for several years now that the most powerful online call-to-action is the play button, and it has been known for far longer that people have an instinctive desire for personalization.

Are you tempted by the  “Do Not Push” button? 

Coupling engaging videos that that provide actionable feedback, reviews, and personal vlogging has become the most powerful and effective way to build lasting customer relationships.

Statistical Evidence

There are also two subtle factors contributing to the appeal of engaging videos, the first being that it imparts some measure of control to the user because he/she is actually involved in its production. Secondarily, and in a more practical light, it can have the effect of avoiding endless browsing and searches because content is personalized for you.

Statistics bear this out in spades. Companies using personalized video on their landing pages have enjoyed an impressive 80% increase in conversions over any previous strategies used. In addition, research has shown that consumers are approximately 75% more likely to make a purchase after having viewed a video, so the obvious takeaway from these two facts is that consumers should be presented with a personalized video to help nudge them along in the purchasing cycle.

Personalized Video Marketing

To start the process, a kind of template video has to be prepared, either through your own production company or by using the services of a professional video production team. This video would be comprised of content which presents your basic marketing message for the current campaign, and which is intended to either provide useful information to a target audience (an ‘explainer’ video), or one which in some way features important information about company branding, products, or services.

During the making of this template video, personalization tokens are inserted at spots where references can be made to specific users. Having already collected data about prospects, such as name, address, personal preferences, etc. the actual data can then be plugged into each of the matching token areas in the video. A software program will be necessary to do this, but there are several very good ones already on the market. 

The last step in the process is to then conduct an email broadcast, which sends out hundreds or thousands of emails with embedded personalized videos that will encourage recipients to take some action, leading them to an initial relationship or a stronger one, with your company. Since you launched the campaign via your own resources, it will be very easy to monitor and evaluate the success of the program, and to make any tweaks which might increase its effectiveness for the next iteration.

Marketing Education

You and everyone in your company can learn all about up-to-the-minute trends and techniques in marketing by taking advantage of the online InnTier Learning Management Solution, a process that puts you in full control of the king of learning experience you want for your employees. You can also have a completely customizable learning experience that can be used as the central component of your on-boarding experience for new employees anywhere in the country. Delivered completely via the cloud, you can develop your own continuing education management program all in one location. Contact us at InnTier to start your learning journey.